#Spotify ai technology manual

#Spotify ai technology manual

Today preventive plagiarism detection to avoid potential lawsuits is a primarily manual process which, according to Spotify, “requires substantial effort, skill and excellent memory, and is generally known to be impractical”. Given the somewhat limited set of melodies and chord sequences in modern pop music, it can be hard for a music creator to be sure that parts of their song are not too similar to existing compositions, especially if those are not widely known. In a high profile case Robin Thicke and Pharell Wiliams were ordered to pay $7.2 million in damages because of the similarity of their hit song “Blurred Lines” to Marvin Gaye’s “Got To Give It Up”. AI-powered Innovation for Creators: Plagiarism DetectionĬreators of global hits getting sued for plagiarism has become more and more common in recent years. Concretely, AI technology has opened up a lot of possibilities for new products and features and in the following case studies we will discover how two innovations, at different levels of maturity and for different parties in the ecosystem, create value for their users. They target all relevant parties in the music streaming ecosystem: content creators, content consumers and relevant third parties such as car manufacturers, e.g. Spotify’s focus has been to differentiate themselves from their competitors through digital and data-driven innovations that add value for their users. Yet, the controversy around the $200M Joe Rogan deal has shown that the transition from content hosting to quasi-publishing is not without its own set of risks. One differentiation strategy that Spotify has pursued in recent years is to differentiate themselves through exclusive non-music content, most notably podcasts. All the major Western platforms – Spotify, Apple Music, Amazon Music, Youtube Music – have adopted an almost identical pricing structure, offering an individual subscription for $9.99/month, a family/household subscription for $14.99/month (Spotify: $15.99/month) and a student subscription for $4.99/month (Amazon: $0.99/month). This is also reflected in the uniform pricing across platforms. Most major artists and record labels are available on all streaming platforms which makes it hard for any platform to differentiate itself from its competitors. On the other hand, music streaming is at risk of becoming a commodity product. Global music streaming subscription market, Q2 2021.

Yet, the unexpected king of the hill remains the comparatively small Swedish company Spotify, doubling the market share of their closest competitors.

No wonder that all global tech giants have by now launched an offering to get a piece of that pie. According to MIDiA’s annual music subscriber market shares report the number of subscribers grew by 109.5 million (26%) between Q2/2020 and Q2/2021 bringing the total number to an impressive 523.9 million of global subscribers. The global market for music streaming services is still growing strongly.